Yesterday, I went to the grocery store on my home from work. I had on my collared shirt that simply had the word "RE/MAX" very small in red and blue on the chest. I was stopped twice with inquiries about the real estate market. In fact, I was asked for my cards. One of the gentleman said he had been working with a Realtor that he presumed had another full-time job because he could only show property at night, which wasn't working for him. His conversation with me showed he immediately assumed I was a full-time professional, which I am, but how would he know this? We weren't in a business setting and I wasn't doing a presentation about my qualifications. He hadn't called from my website or been referred to me. He didn't have any information about me at all. At first inquiry, all he had to go on was the "RE/MAX" on my shirt. I am always looking for a way to explain the power of brand, and this experience is the perfect example. My brand is so recognizable that people actually stopped me at the store because they knew I was in real estate from the logo on my shirt. My brand is so trusted that they asked for both my opinion and my card. My brand opened two new doors for me that might lead to future business. That's the perfect example of the power of brand! It is the quality of the Realtor that matters in the end, but the brand opens more doors, providing more opportunities to demonstrate your quality. RE/MAX is the most recognized and trusted brand in the world. That's just one more reason why I'm with RE/MAX.
Jenniffer Lee Follow us on Facebook! If you want know what RE/MAX offers agents, visit www.GoWithExperience.com
RE/MAX Complete Solutions
21301 Powerline Rd #106, Boca Raton, FL 33433
Office: (561) 322-3330 · Fax: (561) 322-3331
Website: http://www.best-real-estate-choice.com · Email: firstname.lastname@example.org
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If you want know what RE/MAX offers agents, visit www.GoWithExperience.com